If you are a fan of Abeokuta, Ogun State born and based Fuji music star, Alhaji Shefiu Alao Adekunle (Baba Oko), how much do you know about him? Did you know that the talented artiste otherwise known as Agbara Orin's first ever manager at the fledgling beginning of his career was his elder brother, Alhaji (Chief) Samsondeen Adekunle better known as Olori Ebi? Of course, Olori Ebi is today more like a godfather to the entire Shefiu Alao's Fuji Cardozo Band. And did you know that for years on end, Baba Oko's "Stage Cashier" (Asiwo) has been his younger brother, Alhaji Saheed Adekunle?
Anyway, those are not the news items in this piece. Rather, this is the news. Do you know that 'Ba Rafia as Shefiu Alao is also called youngest brother, Ibraheem Idowu Adekunle, is a fast-rising music marketer? Yes, the young man otherwise called I.D is the CEO of Noble A3 Entertainment and he is frantically making in-roads into the core areas of music marketing in Nigeria.
For one, I.D who has a vibrant music store at Ago'ba area of Abeokuta is the brain behind the resurgent sales of Shefiu Alao's live play videos circulating in the market of recent. And he has also marketed a few albums released by his big brother in recent times most of which were dedicated to some personalities in Ogun State and he has, according to report, began to widen his scope beyond the Gateway State.
So when next you see Shefiu Alao put a lot of energy and artistic finesse into his performance on stage, let it be known to you that music is not just an art to him, it is a serious business in which he is carrying his brothers along.
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