Activities for the event which was mainly anchored by a celebrated Islamic master of ceremonies, Alfa Semiu Ademola, started effectively around 2 pm with a welcome address by the National President of YOVIFPMAN, Alhaji Abdullahi Abdul-Rasak, the CEO of Corporate Pictures, who said that the Ramadan Public Lecture series started five years ago at the former stomping ground for marketers in Idumota before their relocation to the Arena. And that the 2016 edition was the second in the series being held at the Arena. He then hinted that the purpose for instituting the lecture series was to feed one another with the words of God during the holy month. He added that the planning for this year’s edition started late which gave room for some hiccups but that they would surely be mindful of their timing next year. He prayed for and thanked everyone for coming before dropping the microphone.
Right after the Corporate Pictures boss declared the event officially opened as he closed his welcome address, soaring Islamic hip hop artiste, Addis Nigger was invited to the stage to show the gathering the stuff he is made of and the young talented act who is fond of addressing himself as” Islamic hip hop number 1” gave a good account of himself while his performance lasted. His performance was followed back to back by two Azhikir oriented female Islamic artistes in the persons of Opeyemi Jemila (Omo Sheu) and Alhaja Rashidat Al-Mowiy (Omo Sheu), and they both showcased their talents respectively to the admiration of their attentive audience.
And with the guest lecturer already seated and waiting impatiently to discharge the responsibility assigned to him, no further time was wasted for the lecture themed: “Ticket To Heaven” to begin as IMAN Awards 2016 Best Islamic Artiste in Stage Performance, Alhaja Mistura Aderohunmu Ashafa better known as Temi Ni Success, was called upon to use her exceptional stage craft to invite Sheikh Al-Thaqofy to the podium for his lecture. And trust the young award-winning singer, she went into her repertoire and brought out songs that were apt for the occasion such that the lecturer could not resist sending one of his protégés to spray her some crisp Naira notes. Meanwhile, before anybody could say Jack Robinson, her colleagues had also waltzed to the stage to spray her money for representing them well, and it was only time factor that cut that short.
When the microphone was handed over to the Sheikh, those who were familiar with his inimitable humour-infused style of lecture knew they were in for both interesting and educative time as his lecture is always loaded with the two in equal proportions. And predictably, Sheikh Al-Thaqofy who ensured everyone was attentive by shutting out all forms of distractions with a regimented form of control and command (like a commandant in the Army Arena venue would have done) over the movements and discussions by his audience, gave his audience an interestingly educative lecture in full dose. And with the way he picked on most of the personalities in attendance against any slight infraction they mistakenly committed, everyone fell into line while his lecture lasted. Most importantly, no one would have done a better justice to his lecture topic than what he did as he brought in facts from Ifa, Christian and Islamic religions to drive home his points all through his delivery.
With the Sheikh done with his lecture and appreciated with mint Naira notes by most of the personalities in attendance for an impressive outing, musical performances returned to the stage as Alhaja Afusat Oninure, Alhaji Wasiu As-Sideeq who thrilled the audience with his usual stage presence and sublime delivery and Alhaja Tayibat Omatayenfe, all performed in quick succession to save time that was already running out. There was then a break in the performances for Fadhilat Sheikh Abdul-Rasheed Abdul-Raman to offer a prayer for the gathering but the cleric who was prepared for more than just a prayer turned the exercise into a mini lecture which was interesting though, and a welcome development to most of the members of the audience except for those who were too deep into the music mode which was put on hold for him to “pray”.
Without further ado, musical performances resumed as soon as the Sheikh dropped the microphone with Barry Tide who gave a good account of herself before IMAN Awards 2016 Best Male Islamic Artiste of the Year, Saoty Arewa took over the stage and showed to everyone effortlessly why he is the best male in the industry. It was another IMAN Awards 2016 winner in the category of Face of Islamic Music, Female, Aminat Omotayebi, that took over the baton of performance from Saoty Arewa, and trust the Ameera General of Islamic Musicians’ Association of Nigeria (ISMAN), she also proved why her face carries the unmistakable identity of the industry. The next act in line was the IMAN Awards 2016 Best Female Islamic Artiste of the Year, Alhaja Rukayat Gawat Oyefeso who wowed those who had not seen her perform in recent times and they all became obviously convinced that she is undisputedly the unbeatable female artiste in the industry.
Some other Islamic artistes including Alhaja Sophiat Iyankaola, Alhaja Mujidat Wabillahi Taofeeq, Senwele Anobi and a host of others performed before the event well put together by the marketers was brought to a close for people to go home and break their fast. And some of the marketers who were conspicuously present apart from their president included multiple award-winning Okiki, Epsalum, Olasco, Hasolad, Couple Pictures, Alpha Murphy, Toymax, Initiative Pictures, Al-Maroof Standard Investment, and many others. And socialites cum transporters like Alhaji Akanni Olohunwa, MC Oluomo, Kammal Pappy, as well men from the music organization of Alhaji Wasiu Alabi Pasuma who was still holidaying abroad, including Ididowo Mathew, Waheed Awoko, Alfa Lilafi and popular cleric, Sheikh Olanrewaju Al-Fulany and Fuji star, Abass Akande Obesere, all honoured the marketers with their presence.
Some of the movie stars who stormed the event included: Oga Bello, Olaiya Igwe, Yinka Quadri, Abbey Lanre, Ogogo, Sanni Alli, Yetunde Wunmi, Fathia Balogun, Ayo Adesanya, Afeez Eniola, Afeez Owo, Fali Werepe, Oyiboyi, Madam Saje, Wazo, Baraka, Ara, Muka Ray, Adio Majeter and many others.
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